Programs & Projects
Market research and planning
Essential to our work is making informed decisions about how to best engage stakeholders and, more broadly, move The Beach forward in the higher education and philanthropic landscape.
Design standards, editorial standards and identity system management
We are responsible for developing and maintaining standards for editorial style, graphic design, university marks, and other core creative expressions.
News website and other web properties
We develop content for and support dozens of websites, from the to the to .
E-newsletters
The unit develops and sends a number weekly and quarterly e-newsletters for university stakeholders.
Beach Book
This annual print publication will present our latest institutional facts and points of pride, illuminating The Beach story.
Central social media
We curate and develop content for official university presence on , , and .
Paid media and sponsorships
Collaborating with colleagues in University Relations, we support appropriate advertising and underwriting to support university objectives.
Commencement communications
It takes a village to produce this massive annual event celebrating our new graduates, and we are proud to support publications, websites, videos and venue graphics.
News media outreach and response
As a high-visibility, top university both in regional and national contexts, we assist the news media in accessing the information and experts they need.
Campus Communicators
In our university鈥檚 decentralized approach to communications, we help foster communication and collaboration among the university鈥檚 communications professionals based in our divisions, colleges, cultural venues and other programs.
Issue management
We help the institution navigate difficult issues ethically and thoughtfully, with transparency and speed.
Emergency communications
Through multiple platforms and channels, we help the campus community stay informed and stay safe during emergencies and the recovery process.
Philanthropy communications
We support the planning, writing, design, and production of projects for both annual giving and comprehensive fundraising campaigns.
Enrollment communications
We partner with the Division of Student Affairs in augmenting messaging to prospective students on the homepage and social media.
Support to the divisions
We provide selected supplementary planning and creative support to other units in the university engaged in major strategic initiatives.
Insights and assessment
We take a close look at not only how our stakeholders are finding value in our communications work, but how the brand overall is prompting engagement and attracting philanthropic investment.
