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We help plan, protect, and promote the Beach brand. For the URD division, we manage central communications programs across owned, earned, paid, and social media. Our work includes writing and design, photography and videography, news media outreach, and digital platform development. In support of the broader campus community, we conduct market research and develop strategies to guide brand management and marketing communications. Our responsibilities also include emergency communications, responding to reputational risks, and setting university standards for design, editorial style, and the institutional identity system. Additionally, we design templates for the web content management system, handle university responses to news media inquiries, and facilitate collaboration and coordination among decentralized communications professionals across campus.

Unit Leadership

Jeffrey D. Cook
Associate Vice President
Jeff joined The Beach in February 2019 to lead the unit and serve as the university's chief communications & brand officer. Previously, he held this and related organizational-advancement roles at a number of institutions, including two sister campuses of the California State University. Jeff also served as an adjunct instructor in marketing and other areas for 15 years. After attending high school and college in New York, he earned his master's degree in nonprofit management at the University of San Francisco.